Seton Catalogue Viewer

"The Curvica Catalogue Viewer is proving to be a huge hit with our customers and sales team alike. Not only has it opened up additional sales channels making it easier for our customers to place their business with us it also allows our sales teams to provide a superior level of customer service for those customers ordering by fax and phone. This means happier customers and gives us the competitive advantage we are always looking to retain."

Andrew Sutton

Internet Marketing Manager

Seton (Brady Group)

About Curvica

Curvica is a software consultancy that creates bespoke solutions for a wide range of customers, all of whose business needs and requirements are as different and unique as the solutions we provide.

Our consultants have over 15 years of experience in the content management, wholesale/distribution, engineering/manufacturing and hospitality market sectors.

We will work in partnership with you to establish your individual business needs, to provide you with the right technologies and solutions to help you get where you want to be, and to maximise the return on the investment you have already made in your product data.

How We Do It

Sparex is a world leader in the supply of Replacement Parts and Accessories for agricultural tractors and machinery with 20 subsidiaries across the world.

Sparex Website

Sparex needed a solution that could cope with its 35,000+ product lines in multiple languages and currencies along with the ability to have customer specific pricing, make/model cross-reference as well as displaying stock levels.

Sparex uses Pindar's CMS to manage their paper catalogue production process from data through to layout. Curvica built a solution that interfaces with this data to create a global solution for Sparex as well as increasing ROI of the Pindar CMS.

Visit www.sparex.com

MalpasOnline.co.uk is a new retail parts website launched by Malpas Tractors of Wrexham. Malpas Tractors are a leading Agricultural dealership as well as a significant dealer for Sparex Ltd.

MalpasOnline website home page

The challenge for Curvica was to develop a website that enables Malpas to operate a retail website selling Sparex parts without having to manage the huge amounts of product and pricing information that come with over 25,000 SKUs and over half a million lines of cross reference data.

The result is MalpasOnline.co.uk where Curvica has licensed the product information from Sparex and produced a data aggregator that automatically mirrors the data on the Sparex website. All pricing is defined by Malpas and tracks the Sparex website on all prices, promotions and clearance items as well as stock.

This is made possible because Curvica developed the eCommerce Platform on which the Sparex website was built and continue to manage the website on a daily basis. Leveraging this platform and the experience gained from working in this market sector enabled Curvica to deliver a solution for Malpas Tractors quickly and at a fraction of the investment usually required for a solution of this scale and complexity.

Find out more…

What We Do
Our Work